PORT…ITSELF IS A “MAINSTREAM WINE”.
NO NEED, TO BE A WINE TO MAINSTREAM AUDIENCES.
ARE THEY DESTINED TO SURVIVE AS MERE MUSEUM PIECES?
Off course, not! Only a few Wine Regions in the World can garantee Top quality wines with this ages.
Porto Extravaganza is a “Port Festival”, that offer an amazing Portofolio of unique and exclusive Ports to be enjoyed by everyone once a Year.
Old Ports are “Living Culture”, a Legacy from Families to Families…the preservation of Old Treasures, that can be enjoyed in our days in perfect shape.
Old Ports are Classics and they are not “Demodé”…they still alive!
PORT IS GONNA BE A FORMAL FINE DINNING ENDED?
In our days, Port is much more than a dessert wine. it´s also very enjoyable during the meal wit fish and meat dishes.
This Year we challenge five Chefs to introduce a menu with Ports and Madeiras and the result was…unforgettable!!!
GUSTATIO…The Ceremony of Sweet wines pairing with Food.
No more “Clichés” for Port! We need to approach this wine to our lives, let´s understand a living culture that belong to us. Why we don´t share Ports with friends?…let´s enjoy some great moments with food, as well.
THE NEW STRATEGIES FOR PORT CONSUPTION ARE:
Education, Education, Education…
Bet harder in…Special Categories (10,20,30 and + 40 years old, Red and White, Unfiltered Late Bottled Vintages and Single Year Tawny Ports)
I think is possible to survive on sweet wine (Ports)…and the new strategy is the oxidative style…with no doubt, because you can keep the wine open, longer!
Keeping the tradition, and the sales increasing.
HOPEFULLY, THE TRADITIONAL OXIDATIVE STYLE WON´T GET LOST ALONG THE WAY… LONG LIFE FOR PORT!